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Top 7 Reasons You Need A Small Business Website

When small business owners start their startup, they focus on other urgent issues like marketing and promotion. They only spend their money on issues that they think are truly necessary, and thus most don’t even think about creating a business website. For some small businesses having a business website can be a luxury reserved for big companies. 

Are you one of those small business owners? Then brace yourself because we are here to change your mind. A website is something every business needs as it provides you with an opportunity to showcase your message, services, and products.

Here are the top 7 reasons why you should have a business website. Keep reading our blog to learn more. 

1. It becomes a hub for your marketing efforts 

Your marketing efforts must be traced back to your website because your website is like the converging spot of customers. Your business website anchors your marketing endeavors and centralizes your business information and marketing messages. Your potential customers are hanging out on the internet, and a website provides a branded home for them to visit and learn all about your business. 

Each marketing campaign you run should lead interested prospects to your website to convert your leads into customers. Your business website should have all the relevant information regarding your small business, such as an address, phone number, email address, special promotions, events, service list, and prices.

2. It allows you to sell your products and services readily 

Convenience and customer satisfaction matter a lot. It would be helpful if you added a product or service list to your website. Your website can be a direct sales tool where customers can learn about what you are offering. Another way to ensure sales is to turn your site into an e-commerce store or e-business. An e-business will allow you to run your business from your website without having a physical location for your business.

This way, your business website will act as a marketing and sales hub for your business. If you want to convert your business site to an eCommerce store, you need to include some eCommerce features on your sites. You can add these e-commerce features to your website: payment processing, coupon tools, customer reviews, shipping solutions, and FAQs. These e-commerce features will help you increase your business revenue.

3. It allows you to find new customers 

Having a business website dramatically increases the number of customers you can serve. Customers can find you online and know all about your business when you have a website. The key is SEO. Ensure that your business site has quality blogs with relevant keywords so that the next time a person searches for a product or service online, your website is visible in the search results. 

The main benefit of doing this is that your website will be visible to many on the internet. As a result, this allows you to generate organic traffic to your website that you otherwise won’t get without a website. Having a website will also ensure that your current customers can always reach your business regarding any problem they are facing. 

4. It will allow you to compete with big brands 

Having a website is not reserved for big brands like Nike, Amazon, TikTok, Microsoft, Google, and other big corporations. It’s also advantageous to small businesses that want to compete. As a small business owner, you can benefit from having a business website. A website is the best tool to connect with your local customers and generate organic traffic if you own a business. 

Another plus side is that having a website will enable you to connect with customers and prospective customers in your community and help you build a relationship with people within your community. For instance, if people from your local community are searching for a local clothing store, the search engine will never show them stores located in a different city. Potential customers can search for nearby stores and learn about what your business offers from your website. 

If you want your business website to show up among local search results, then you need to make sure that you include your name, address, and phone number on your website. 

5. Having a website makes your business look legitimate 

We live in the 21st century, and impressions go a long way. Having a small business website will make your business look credible and help you build trust with prospective clients. Without it, customers may find it difficult to trust you. A business without a professional website looks outdated and untrustworthy. That’s why, if you want to create a brand image for your small business, you need to invest in a professionally-done website. 

Make sure your business site has original photos of your products, testimonials, portfolios, clients’ logos, and an informative or educational blog. 

6. It allows you to create a brand story 

Having a website means you control what happens to your brand on the internet. It allows you to create a virtual presence by producing your content and brand message. Without a website, you will be relying on third-party platforms like Yelp or Facebook to control your brand. Facebook can decide to delete your business page without your permission or control. Having a business website gives you control over your brand message and image.

7. It allows your customers to know about all the updates and announcements

Unlike your brick-and-mortar local businesses that can’t stay open round the clock, your website will be up and running 24//7. This 24/7 online presence allows you to communicate with your customer all day and year long, and it helps you reach a broader range of customers. 

Bottom Line: 

In summary, having a website is necessary if you want to build a credible, trustworthy, accessible, and profitable brand. Third-party platforms are the last place to go if you take your online presence seriously. Having a website gives all your marketing efforts a big boost and allows you to reach new customers. 

If you are a small business owner and looking for a top-notch website for your branding, then you’re at the right place as Servye can help you with the business website of your dreams. Click here to find out more.

5 Ways Outsourcing Can Help Your Small Business Grow

Starting a small business, all on your own, in an entirely saturated and complex economy can be incredibly scary and challenging. However, once you have laid down the needed foundational blocks for your business, it can be beneficial to start utilizing outside expertise to take your business to the next level. Using external expertise to assist with your business endeavors can help you and your ever-growing company in diverse ways. Here at Servye, one of our goals is to make sure you have all you need to grow your business without the hassle. We aim at becoming your major partner and dependable support as you keep growing your business. In this post, I will outline five ways that outsourcing can help you take your business to the next level of growth.

1. Outsourcing can help to minimize the cost of many elements within your business
One way that your business outsourcing is that you can have access to a pull of talented professionals or hire the expertise of a professional you the need arise without the obligation and the burden of hiring a full-time staff. Outsourcing helps you cut costs and only pay for the task you need to get done.
Also, when you outsource your business tasks, you don’t need to pay for the extra costs associated with hiring a full-time employee. These costs range from paid time off to sick days.

2. Outsourcing can assist you in using yourself and your other staff members in a more productive and efficient way
Whether you are a solopreneur or not, outsourcing can save you a ton of hours. Without outsourcing, you will need to spend a ton of hours trying to do it all. When you outsource your business tasks, you give you and your employees the freedom to focus on your area of specialty.
And if you already have a team of employees, outsourcing can free them up to focus on more tasks in your organization that yield the best results for your business.
By outsourcing your business tasks, you can say goodbye to the days of juggling many different business to-dos and say hello to focusing on only one main chore activity that will result in more wins for your business.

3. Outsourcing allows you to have access to seasoned specialists that know to meet your business needs.
When you are in the middle of bringing your small business to the next level, you will want to surround yourself and your business endeavors with the right people. Outsourcing will allow you to have access to talented and successful business professionals. Say you need a better website for your company to attract more clients. However, website development or design is not within your forte. You can spend hours figuring out how to develop your website, or you can outsource this task to the Servye team of website developers who will take this task off your hands. Hence, taking this stress off of your back while simultaneously saving you time, your most valuable asset.

4. Outsourcing allows you to focus on what you are good at
When you have too many tasks piling up on your to-do list, it can be quite a challenge to focus on what you are best at doing, such as connecting with customers or generating more revenue by building a pipeline of potential customers. When you outsource some of these tasks to our Servye team of experts, our team will completely take these tasks off your hands, allowing you to zoom in on what you do best, running your business.

5. You will now have the opportunity to grow your business in ways that you never thought possible
One of the key advantages of outsourcing is the accelerated growth of your business that will stem from outsourcing. When you outsource some of your most time-consuming tasks to the right people, your growing company will be able to run better, grow quicker, and generate more revenue than you ever thought possible!
Outsourcing to the right people will assist you in growing your business faster than you have ever imagined. At Servye, we pride ourselves in helping companies go from good to great with our result-producing business services that will take your business to the next level.
Contact us today to find out how you can utilize our incredible services.